Multiple Choice Questions
1. All of the following general forces represent the societal environmental except
a. technological.
b. special-interest.
c. political-legal.
d. economic.
2. Forces that regulate the exchange of materials, money, energy, and information are known as
a. economic.
b. political-legal.
c. sociocultural.
d. technological.
3. The _____ includes those elements or groups that directly affect the corporation and are affected by it.
a. organizational analysis
b. industry analysis
c. task environment
d. societal environment
4. A corporation's _____ are those key environmental trends that are judged to have both a medium to high probability of occurrence and a medium to high probability of impact on the corporation.
a. internal strategic factors
b. strategic types
c. external strategic factors
d. strategic groups
5. All of the following are possible barriers to entry except
a. switching costs.
b. government policy.
c. product uniformity.
d. economies of scale.
6. Which of the following factors is related to intense rivalry among existing firms?
a. cost disadvantages independent of size
b. access to distribution channels
c. height of exit barriers
d. capital requirements
7. Corporations that lack a consistent strategy-structure-culture relationship are known as
a. analyzers.
b. defenders.
c. prospectors.
d. reactors.
8. A(n) _____ summarizes the key success factors within a particular industry.
a. business portfolio matrix
b. industry matrix
c. issues priority matrix
d. product/market growth matrix
9. _____ is a formal program of gathering information on a company's competitors.
a. Environmental scanning
b. Competitive surveillance
c. Competitive intelligence
d. Industry analysis
10. _____ is a quantitative technique that attempts to discover causal or at least explanatory factors that link two or more time series together.
a. Industry scenario
b. Statistical modeling
c. Scenario writing
d. Delphi technique
Essay Section
1. Visit the Proctor & Gamble website: http://www.pg.com/en_US/index.shtml
Is P&G an example of a multidomestic or a global industry? Explain your answer. How does the company use environmental scanning? Develop an EFAS (External Factors Analysis Summary) matrix based on your findings.
2. Link to the General Mills website: http://www.generalmills.com/
In what ways might General Mills create a high entry barrier and a threat to new entrants to any competitor in the food industry? What substitute products compete directly with General Mill's key brands? Write a brief summary on the threat of substitute products to General Mills' overall product mix.
Summer 2010: External Environment Assignment
Thursday 8 July 2010
Posted by Lawrence O. Emeagwali at 23:15
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